I believe we are all born to create. I have believed it since I was six or seven years old, and it is the reason this company exists. Born to create is the Fivonaccie tagline, but it was my belief first, and this essay is me finally writing down where it comes from. Fair warning: I am writing this the way the thoughts come to my head. It wanders. So do I.
Two sides of faith
The belief comes from my upbringing, which was religious in a way most people do not know about. I grew up experiencing two sides of power and faith that collide with each other. I am not going to unpack all of that here. What matters is how the story ends, and it ends filled with light. When I was around six or seven, and it is hard to recall the exact age as I write this, my family started discovering the light side of faith. Key people guided us there, like my aunt and my stepmother. At some point I crossed over into that side of faith completely.
That is where the scriptures found me. We read the Reina Valera 1960, and I believe it to be a beautiful piece of literature. My dad was a devoted servant. He read and scrutinized that Bible constantly, and whatever he found, he passed down to me. I was lucky that way. He taught me to look for hidden meanings, to connect dots nobody drew for me. And of everything he taught me, one thing from Genesis stuck hardest. The creator made us in his image and his likeness.
He spoke, and it existed
The idea that stuck was simple: if we were made in the image of a creator, then like him, we can create. God spoke the world into existence. He said it, and it was. And we are made like him, which means we speak things into existence too. We speak a fear out loud and it grows. We tell one person an idea and suddenly the idea is alive. When we celebrate someone, when we curse at our own family, when we ask for the thing we want, we are creating. This still blows my mind, and I first thought it before I was ten.
I always thought to myself: what better way to glorify the creator, and creation itself, than to do the very thing we were born to do? And because that power cuts both ways, a rule came attached. Create things for good. Not for bad. For good.
Born from a storm
The second defining moment of my life arrived in 2017, and it was named Maria. When I tell the story of this company, I always say we were born from a storm, because we were. And as I write this, I am noticing two coincidences I had never put together. A hurricane is a spiral, and so is the Fibonacci sequence, the pattern this company is named after. And according to the Bible, Maria is the name of the mother of Jesus. If you know me at all, you know I am a sucker for coincidences. Anyway.
My mother had a destination wedding planning business called Creating Weddings Group. I worked with her from the time I was small, and by fourteen or fifteen I was traveling with her to promote Puerto Rico as a destination. Then the hurricane hit, and there were not going to be weddings for a long time. There were not going to be weddings at all. The island was destroyed. People died. We had no power for months. I remember going out to find ice and gas, whatever let us get through the week. I still have the videos and the pictures: our beautiful island unrecognizable, and the chaos of just trying to live.
My father was a contractor working in real estate and remodeling. My mother's business already relied on digital more than most. We had a website, we were on WeddingWire, and we won their Couples' Choice Award many years in a row. But none of that matters when there are no weddings to plan. It was a time for reinvention. We needed to start a new business, grow fast, and put ourselves out there. And all around us were small businesses that had never leaned heavily on digital, and now was the time for them to change that. I was still in high school, but I knew how to build a website and run social media, so I helped the way I did because of it. That is how this company started, under a very different name back then: Grupo Banana. It was how I helped my family and found some money on the side to support them and myself. And it worked.
Creating through them
Helping other people create became my own way of creating. After the storm I met so many small businesses, artists, and makers doing their thing, and I learned something about most people who create. They do not want to think about marketing, websites, business, any of it. They want their craft, and only their craft. That gap was exactly where I wanted to live.
Through them, I get to create. Building someone's brand and their website, then watching it go out into the world and seeing people's lives be better off simply because these things exist, that is creating too. It is one of the most fulfilling things I know.
The years I followed the money
For years I kept all of this small, because I carried the idea that I needed to be an engineer to be successful and have money. I got a scholarship, went to college, and earned my degree in Industrial Engineering. Here is the lesson that cost me the most: if you are following money, you are not going to be happy. Evidently, I was not. I was doing things to prove something to someone, and to this day I could not tell you who.
The business stayed alive on the side the whole time. I interned at Oriental Bank, which was an amazing experience. I moved to the United States when my now husband got a job offer from Nestlé, to a state I could not have pointed to on a map: Indiana. I worked at an AI startup while helping a pool company and a cleaning company back in Puerto Rico with their marketing, which was a strange double life. I paused once to chase a startup of my own in the fashion space. That was my education in building something from zero, fundraising included, and for the first time the message I was putting into the world was mine. Artificial intelligence ultimately disrupted that company, and I walked away with more lessons than I can count. I worked in real estate. I worked go-to-market for a global IT services provider. And in 2026, I finally made Fivonaccie the whole thing instead of the side thing.
We'll see how this ends
I told you this would wander, and the truth is I do not know how to end an essay that is really just me telling you my story. But I think getting here took all of it. It took figuring out who I am, what I believe, what I want to leave in this world, and how comfortable I am saying it out loud.
So here it is, out loud. I will always believe that we are all born to create. If you are not creating, in some form, you are leaving the deepest human desire unanswered. My mission is to share this message until people start believing it about themselves, and then go create the life they have been dreaming of. Fivonaccie is the platform I built to help them do it. The name carries who I am. Being an engineer, my love of art, the world, the things around us, and humanity.
We are all born to create. So create. And create things for good.
