Ideas

Articles, news, and podcasts on creative strategy.

How to get to know yourself, so you can be the best you at work (and life)
Featured · Founder Letter

How to get to know yourself, so you can be the best you at work (and life)

I graduated Cum Laude in a field I did not love. What turned that around was not a new job. It was learning who I actually am.

Read the article
Suria Toussaint Suria Toussaint Founder at Healing Journey con Suria
Ethan Riccie Ethan Riccie President & CEO
Your website is part of your customer service team.
Article

Your website is part of your customer service team.

When customers have a question about your business, they don't always call, email, or message first. Most of the time, they visit your website. Whatever they find there is the first service experience they have with you.

Leonel Santiago Leonel Santiago · VP of Digital Products
August 10, 2026
Born to create
Founder Letter

Born to create

I experienced two sides of faith growing up. The side filled with light handed me one idea I never put down: we were made by a creator, so we were made to create.

Ethan Riccie Ethan Riccie · President & CEO
July 27, 2026
¡WEPArt! Colectivo takes its first museum show to Chicago
News

¡WEPArt! Colectivo takes its first museum show to Chicago

Ten Puerto Rican artists from Indiana are opening their first museum exhibition, and we are proud to help stand behind it. The arts are one of the truest parts of being human, and this is what they look like.

Fivonaccie
July 18, 2026
The marketer's new favorite file type
Article

The marketer's new favorite file type

Your computer is already a landfill of drafts and versions. Here is the one new file worth adding to the pile, because it goes anywhere and AI reads it best.

Ethan Riccie Ethan Riccie · President & CEO
July 16, 2026
Creativity is your highest-return investment
Article

Creativity is your highest-return investment

Better creative is the closest thing marketing has to a free lunch. It makes every other dollar you spend work harder, and most companies still treat it as an afterthought.

Ethan Riccie Ethan Riccie · President & CEO
July 15, 2026
Being recognizable beats being different
Article

Being recognizable beats being different

Most brands burn their energy trying to be different. The ones that win are just the ones people can bring to mind without trying.

Ethan Riccie Ethan Riccie · President & CEO
July 8, 2026

Nothing here yet — try another filter.